ShowClix Support Center

Google AdWords Conversion

Last Updated: Dec 27, 2016 11:40AM EST
Use Google AdWords to implement paid search and display ad campaigns to boost your ticket sales and track performance by integrating the conversion code with your ShowClix event listings.
To set-up your Google AdWords integration with ShowClix, please follow the instructions below:
Step 1: Create a new Google AdWords account if you do not have one:  
Step 2: Create a new AdWords conversion pixel to track which ads, keywords and campaigns are contributing to your ticket sales:
  • Login to Google AdWords > Tools > Conversions
  • Select “+Conversion”, select “Website”
  • Follow the on-screen instructions and fill in fields (Name (Ticket Sales)), Value, Count, Conversion windows, Category, Include in “Conversions”)
    • Note: the populated default field values are okay to use
  • Select “Save and Continue”
Step 3: Retrieve your Conversion ID and Conversion Label:
  • Copy only the IDs from the text box
    • Example: “874274600”

Step 4: Once you have your Conversion Label and Conversion ID, you will need to put them on your ShowClix event listings:
  • Login to ShowClix Admin > Marketing > Marketing Accounts > Google AdWords Conversion
  • Enter Conversion Label > Enter Conversion ID > Save
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